When times are good, almost anyone can make it in business provided they have the commitment and aptitude. When times are not so good, "the wheat gets separated from the chaff" Those that are committed to their businesses and have saved from the good times have a much better chance of surviving when times are lean. Hard times can make all of us focus on the important things and make us more mindful of what we have and hence, become better stewards of our resources.
It is also a time to define your business as being honest. When times are hard, it can be tempting when opportunities arise to take advantage of customers. When you pass up the chance to take advantage of someone, you sow seeds of honesty and trust.
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